Everyone builds what your business needs.
The right way. Every day.
I want to create everything my business needs.
I want everyone in my business creating everything it needs.
…done consistently — the way I want it, every time.
That's what LEVR makes possible.
What AI did to coding, it's about to do to marketing.
First the code was sloppy. Then a coding tool — Cursor — sold for about $60 billion. Not one winner. More than ten.
AI made everyone a code writer. Next it makes everyone a marketer. Everyone can make everything — so nothing stays on message.
We're not chasing the one tool everyone uses. We're the reference of record every tool reads from.
A living image of your brand everywhere you sell.
A knowledge base — think of it as a brain that knows your business. Most of these brains only know what you feed them. Ours is alive.
It learns your plan and pokes holes in it. What's left is strong.
It knows the work you need — pages, ads, emails — and makes it.
Every week it studies 100 companies in your market. You're never behind.
Great marketing takes great restraint and great consistency. Your living image protects both.
One brand, many places? Each location gets its own smaller brain — all tied to the one main brand.
What McKinsey takes months for, we deliver in a day.
"This is the kind of research and analysis I'd expect from McKinsey."— A CLIENT, ON FIRST SEEING THEIR KNOWLEDGE BASE
A real study of 100 companies in your market.
Every claim tested against the market and the customer.
Delivered in a single day — not months.
We save our clients over $1M a year — starting with the first engagement.
We're doing this today — for brands in many locations, pre-revenue startups, holding companies, private equity, and consumer brands.
Tested, proven, and built live in the room with your whole team.
In the room
Your strategy — tested, proven, and built live with your whole team.
100+ pieces
More than 100 finished pieces of work, ready to go.
Active everywhere
Active everywhere you reach customers.
We don't leave and come back. We build it with you — because a vision is captured best in full context, challenged and answered in real time. That's why I named the company Lever.
It works for you — or with the tools you already have.
Every week it makes new work and — once you approve — sends it where it goes.
Plug in ChatGPT or Claude. They read your reference and follow your plan, so everyone builds on-brand.
A toolkit that turns anyone on your team into a pro.
The winner is the one you never want to unplug.
Your leaders said it, in full context — so they believe the reference. It's their vision, held faithfully.
It lives alongside you, gets smarter every week, and spreads to every location's smaller brain.
Ours is a 17-hour test we spent years getting right — almost no one even tries it. Taste is baked in, so it never looks like a robot made it.
Not because you can't unplug it. Because you won't want to.
Our best customer saves money by buying us.
Our best customer is a single brand with many locations — all on message. For them, our cost is a saving, not a new bill.
One brand · 80 locations
One brand kept on message across 80 local markets.
One group · 260 dental offices
A parent group over 260 offices — each its own brand, all aligned.
We give each location its own smaller brain, all tied back to the main brand.
One report's cost. Your whole plan, and all the work.
$35,000
About what a consultant charges for one report. With us, you get your whole plan — and all the assets, built not briefed.
| Activation tier | Main brand | Per location | Harness / seat |
|---|---|---|---|
| Living Knowledge Base | $1,500/mo | $1.5K setup + $500/mo | +$300 |
| Loops | $5,000/mo | $800/mo | +$300 |
We keep most of what we earn — today.
We train others to run the room — and they bring their own clients.
The technology is finally good enough that we can train others to run the room. We call them facilitators.
They come with their own clients — automatic business development.
No technical skill to deploy it. The platform does the heavy lifting.
They can earn $500K+ in year one — growing toward $1M+.
Who are they? Pros who, like me, can no longer charge the rates they used to. That's the labor pool. Rev-share details in the appendix.
Proven and profitable today.
Customers refer customers. Facilitators recruit facilitators.
8 active clients — and we're capping the cohort at 12 on purpose. 6–7 facilitators identified, going through training as we prove out the model.
100 facilitators is a $400M business.
The one number to watch: successful facilitators in the field. Revenue scales with that number.
About $3M to pour fuel on a fire that's already lit.
One focus
An engineering team building the greatest reference of record for modern brands.
Both loops turning
Customers refer customers. Facilitators recruit facilitators. We invest to stay at the front.
"You don't have to be the biggest company in the market to shift it. You only have to be the change the market has been waiting for."
Terms forming.